Trying to be more like this guy today. I’m failing, but I look great doing it.
Toshiro Mifune in Venice, 1961
Nathan Barnatt is one of the most prolific people I have ever met. Will you just watch this already? The shot at 3:45 is worth it alone.
You guys have seen this, right?
Always the best. Fix your mood and watch this. I downright dare you not to be delighted.
I TOOK THIS DARE AND I LOST
CAT GUITAR
CAT GUITAR
SITTIN’ HERE PLAYIN’ MY CAT GUITAR
MEOWMEOWMEOWMEOWMEOWMEOWMEOWMEOW
YEAH
I GOT MY FIRST REAL CAT GUITAR
DOWN AT THE OL’ PET STORE
PLAYED IT TIL MY FINGERS BLED
BECAUSE IT SCRATCHED ME SEVERELY
headvertising: Lego - Story Bricks
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
“Don, Peggy, any ideas for the Lego account?”
